The Loft Goes Plus- Recap
About a week or so ago, one of my blogger baes Crystal of Society of Harlow shot me an invitation to The Loft Pop Up Shop.
Now initially, I had no clue who The Loft was [shrugs]. I don’t tend to keep up with brands who don’t include my size. However, this whole shindig was because The Loft was now extending the sizes they carry up to a 26.
I think it’s no secret at this point, I don’t wear a size 26. I was pretty amused that the slogan on their ad said: “Relax, we’ve got your size too.” Insert smirk here. I still decided to go and in silent protest, totally wore a dress from Lane Bryant from like, 5 seasons ago.
The location was at The Loft store in Atlantic Station. I will admit it was a pretty swanky set up!
I can’t speak for anyone else, but I totally appreciate event’s where my glass is constantly being refilled with wine and champagne. I saw a lot of familiar faces as well as unfamiliar ones. I was super happy that my partner in crime and 1/3 of TFGT was in the building with me!
https://www.instagram.com/p/BgUjLSglvAR/
I met some of the staff from The Loft, and they were beyond pleasant! What I appreciated the most is that despite the fact I couldn’t fit any of their clothes; they were interested in hearing my perspective on how they could help facilitate more change. Do I think it will happen over night? Not at all, but it was nice to be heard.
The clothing was stereotypical The Loft clothing; just in larger sizes. Clean prints, some floral patterns; very urban gentrified vibes. The feedback that I heard from the women who did try on the clothes was the need to size up.
Even though I couldn’t personally benefit from The Loft size expansion, I definitely applaud them seeing the need to extend their sizes to be plus inclusive. I am glad to see when notable and larger brands begin to see the plus size community as a consumer market worth marketing to. I look forward to seeing what they do in the future!
