Blogger Chronicles: How to Pitch a Collab

So you wanna pitch?

Here you are, this fabulous blogger, with a million good ideas, angles that envy Beyonce and content that is great if you do say so yourself. You want to expand your content but your lacking one thing: sponsorship.

You start to think about all the brands you could do great work with, but after all that head aching thinking, nothing happens. Why? Because you haven’t done anything to make it happen.

Brands reaching out to you is nice, but isn’t guaranteed.

We all want to believe we’re so dope that brands will catch wind of our greatness, view our social media pages, fall in awe of our amazing artistic way to pose with a fanny pack and suddenly they’ll be sending invites to us.

Image result for fanny pack gif

Sounds nice, and sometimes it even does happen that way, but in most cases, you’re going to have to do the leg work.

When you see a job online you want to apply for, you apply for it.

And the same thing applies to working with brands in a collaborative effort. So how do you get from point A to point B?

Research the brand.

It seems like this isn’t something that needs to be said, but you would be surprised how many small businesses have reached out to lil ol’ me and had no clue what my values were, what I blogged about or what my mission statement was. 9 times out of 10, their brand didn’t align with anything I was into.

Before you pitch anything, get familiar with the brand. What is their mission statement or vision? Do they have any standard requirements for collaboration (i.e follower count on social media, experience in modeling, sizing, have to have shopped the brand etc.)

Once you’ve ascertained exactly what you need to know about the brand you want to collaborate with, you can move on to the next step.

Prepare your EPK and your proposal.

For those of you who are not familiar, an EPK is an acronym for Electronic Press Kit. It’s literally like a fancy resume that shows who you are, what you do, what you’ve accomplished and what your mission is. Below is an example of an EPK:

Cover of an EPK Example. Caucasian woman with her tossing about in the wind with the words The New It Girl in capital letters across the picture. It also says 2018 Press Kit
Cover page of Example EPK courtesy of www.canva.com
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Second page of example EPK courtesy of www.canva.com

Once you’ve gotten your EPK all squared away, it’s now time to prepare your pitch.

Key components to Pitching

  • Introduction – who are you?
  • Your brand mission.
  • Why you think a collaboration should happen between you and the brand your pitching to.
  • Provide corroborating evidence that what your brand represents aligns with their brands image.
  • Provide statistics and analytics regarding your following, engagement and content on your blog site. (Do NOT  be deterred if your following is not considered “large”; engagement matters more!)
  • Explain how you’d like to collaborate; be prepared with an idea.
  • Highlight that you’ve attached an EPK for review, and mention some of your accomplishments with your brand.

 And really, that’s it folks.

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If you were looking for something more, I’m so sorry to disappoint. I am a huge proponent of the K.I.S.S (keep it simple silly) method. The thing I encourage the most is always presenting from your authentic and genuine voice.

There’s no need to try and emulate someone else’s formula; your secret weapon is that you’re you and have your own spice to sprinkle! Chances are, brands are more intrigued by what you can bring to the table when you are just you.

Rejection happens, and you just have to understand and accept that. I’ve been rejected by many brands, but you can’t take it personal. In my experience, those no’s were only met by yeses from someone else later on down the road.

I hope if you’ve come here to learn something about pitching to brands that you’ve learned something that you can take away!

AP Young signature with kiss print.