As April 30th fast approaches, it will be the 1 year anniversary of me launching the plus size fashion portion of my blog. I stumbled out the gate awkwardly but along this journey I’ve had a great time figuring out how my love of fashion fit in with my love of being a mother, a wife, and mental health advocacy.
Introducing fashion to my blog opened up a whole new realm of possibilities in terms of business opportunities and networking. I quickly learned that the plus fashion community had a few downsides to it; but I didn’t allow for that to deter me.
There is definitely a clique thing that happens in the blogger community; and I don’t necessarily think it’s intentional. I think that a lot of bloggers who debut their platforms around the same time, or live in the same areas tend to gravitate towards each other. Go to enough events and see the same people enough times, you’re bound to find your tribe that way.
However, there’s definitely an unspoken caste system if you will. The proverbial “elite” bloggers, the ones who seem to have all the brand deals, all the followers, are at all the events but are always in the VIP section etc. A lot of newer bloggers look up to these more seasoned bloggers because they want to emulate the perceived success of these ladies.
And why wouldn’t they? There are quite a few bloggers who have managed to make a career out of their platforms. Who wouldn’t be inspired by the business acumen of these ladies? It’s inspiring. But at what cost are you trying to achieve this status?
I’ve said it before and I’ll say it again- If you’re not in it for authentic reasons, it’s a numbers game. The more followers one has on their social media, the more influential they may seem. So there is this clamor to build followers, but often times one fails to realize the need to build content on their blog. So it really boils down to this: why are you blogging?
Is it because you want to win a popularity contest? Or is it because you have something to say, a message you want to get across, a passion for something? Focus less on the Instagram numbers or Twitter followers or Facebook likes and focus on building your blog content and your brand. If blogging is simply a hobby to you; then none of this actually really matters. But if you see yourself making a career out of this; you better be prepared for the long-haul.
Comparison is the thief of joy! Don’t waste your time wondering why someone else may have gotten an invite, an acknowledgment, a brand deal or whatever else! Focus on building with your network, your audience no matter how large or small. Don’t reduce yourself, your talent, or your capabilities down to a number or whether or not a notable “influencer” or blogger knows your name!
What’s for you will be for you and NO ONE can take that away.
In the words of Forrest Gump: