Blogger Lessons: What Are You Blogging For?

As April 30th fast approaches, it will be the 1 year anniversary of me launching the plus size fashion portion of my blog. I stumbled out the gate awkwardly but along this journey I’ve had a great time figuring out how my love of fashion fit in with my love of being a mother, a wife, and mental health advocacy.

Introducing fashion to my blog opened up a whole new realm of possibilities in terms of business opportunities and networking. I quickly learned that the plus fashion community had a few downsides to it; but I didn’t allow for that to deter me.

There is definitely a clique thing that happens in the blogger community; and I don’t necessarily think it’s intentional. I think that a lot of bloggers who debut their platforms around the same time, or live in the same areas tend to gravitate towards each other. Go to enough events and see the same people enough times, you’re bound to find your tribe that way.

However, there’s definitely an unspoken caste system if you will. The proverbial “elite” bloggers, the ones who seem to have all the brand deals, all the followers, are at all the events but are always in the VIP section etc. A lot of newer bloggers look up to these more seasoned bloggers because they want to emulate the perceived success of these ladies.

And why wouldn’t they? There are quite a few bloggers who have managed to make a career out of their platforms. Who wouldn’t be inspired by the business acumen of these ladies? It’s inspiring.  But at what cost are you trying to achieve this status?

I’ve said it before and I’ll say it again- If you’re not in it for authentic reasons, it’s a numbers game. The more followers one has on their social media, the more influential they may seem. So there is this clamor to build followers, but often times one fails to realize the need to build content on their blog. So it really boils down to this: why are you blogging?

Is it because you want to win a popularity contest? Or is it because you have something to say, a message you want to get across, a passion for something?  Focus less on the Instagram numbers or Twitter followers or Facebook likes and focus on building your blog content and your brand. If blogging is simply a hobby to you; then none of this actually really matters. But if you see yourself making a career out of this; you better be prepared for the long-haul.

Comparison is the thief of joy! Don’t waste your time wondering why someone else may have gotten an invite, an acknowledgment, a brand deal or whatever else! Focus on building with your network, your audience no matter how large or small. Don’t reduce yourself, your talent, or your capabilities down to  a number or whether or not a notable “influencer” or blogger knows your name!

What’s for you will be for you and NO ONE can take that away.

In the words of Forrest Gump:

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2 Comments

  1. I am seeing this topic lately and before I ramble, congrats on your year! Its a milestone indeed. Its so amazing to see how much blogging has taken off. 10 plus years ago when I started my blog, I did it as just another creative outlet to continue my love of writing. It is a hobby and will always be. I go to events and stuff just because I like to eat and drink and take pictures, for my blog. I never came out here trying to be an influencer nor an elite blogger. I had never heard of it way back then. I might have a closet full of clothes and a camera I just got but its too much effort to dress up lol I would rather take pictures for my second blog (coffee). I love bloggers, but its a love/hate thing because when I am in that world I am not looked highly upon through my blog is so much older than theirs or I made my own site(s) . I’m proud of my two blogs. This year marks 10 years and I’m overjoyed. I wish all fashion bloggers well because it is tough out there. I can tell you as a lifestyle and food blogger its horrible. I am one who will speak my mind and the shade of influencers and cheapness of companies are crazy lol I sadly have people Ik who uses my platforms to promote their things. I see now I need to charge. Again who has the time!!! I have a very busy life lol

    Liked by 1 person

    1. Congrats to you on 10 years!! I’ve been blogging since 2006 so believe me I have seen it change too! You just stay authentic bc that is needed SO much!

      Like

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